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Amazon’s dominance is growing stronger and stronger, what can you as a brand offer that Amazon cannot?
Lush is investing in their onsite experience and taking a community approach to differentiate their offer from Amazons. Nike builds on point of sale, exclusives and apps to differentiate their customer experience from Amazon.
In the episode it’s also discussed the importance of IOT (Internet of Things) and how it can be a key differentiator towards Amazon.
Furthermore a short off-topic discussion on the Nintendo Switch and how Nintendo managed to turn things around.
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